Scope
Brand Identity
Typography
Art Direction
Phototgraphy

Photography
lucaventer.com

Year
2017




Odd Pears Campaign

Le Turtle is a French new-wave restaurant founded by Taavo Somer of Freemans and Carlos Quirarte of The Smile. Blanca alum Greg Proechel steers the menu along with wines curated by Jessie Keifer from all corners of France.
    Sitting cool on the corner of Chrystie and Rivington streets, the 18-table restaurant is bathed in neon lights, draped in pink velvet and Horween leather, and set to a soundtrack of French hip-hop. The waitstaff is costumed in baggy, steel-gray prison jumpsuits which weave back and forth behind the two-way mirrors and travertine bar.