SPOKE—N
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Spoke—N was founded by myself.
Born out of my love for photograph,
fashion and the freedom of cycling.
The images and interviews are taken
whilst on my journey(s) through the
world (currently NYC).

All images are photographed by me
and aim to document the unique cyclists
I encounter on the street--whether they
be on the road, locking their bike up or
hauling it up their apartment stairs.
The aim is to capture ‘them’. The individuals
are all asked a set of questions. Capturing
the individual and their personality is more
important than their style, although style is
still important and often a (window) into the
individual. The aim is to understand that
every individual is exactly that…an Individual.

Business and postcards were Letterpress
printed, as the leave behind objects were
of substance and style.
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View website here

Next Wave Arts Festival 2012
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Next Wave is a biennial festival and artist
development organisation, presenting genre
busting new work by the next wave of
Australian artists.

Together with friends/collaborators as Kin,
we completed the identity for this years
festival and the roll out.

Nicole Smith, Next Wave’s marketing and
development manager, “The original brief was
to create a visual response to our twin concepts
‘urgency and generosity’. We also wanted a
Festival brand that could be flexible and adaptive
to its context rather remaining static in a fixed
logo or statement.

Inspired by Xerox-style print distortion, our
approach was to create a sequence of skewed
images, bold typefaces and textures to resemble
than something made quickly and by hand. The
result was a family of glitched logos and soft colour
washes contrasted with protest-like typography as a
vehicle for our series of poetic festival statements.”

Creating a festival magazine rather than a guide
is something pretty different for a festival to do, and
it’s a specific strategy for how Next Wave
engages with its audiences. “The magazine has
artists explain why they make art, how they’re
coming to understand generosity, why what they
have been making feels urgent,” explains artistic
director Emily Sexton.
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Next Wave Website

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Louis Mitchell
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Identity and website for Melbourne based
director and videographer Louis Mitchell.

Creating a tone of voice and language system
that could easily be applied through collateral.
Using the framing device to hold the copy
lines—a frame device based upon 16:9
aspect screen ratio.

With production of printed pieces being finished
with thick stock and then triplexed (three pieces
stuck together) to form a minimal, yet bold
identity that always packs extra punch.
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Website live soon.
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Future Retail
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An investigation into (as the name suggests)
the future of the retail landscape and how the
use of technology can benefit both the consumer
and retailer. Using multiple research methods
to gather valuable data that was then analysed
and presented in a two part research document,
otherwise known as a exegesis.

Designed in collaboration with John Wilson
and Steven Lees.
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Leigh Crow Photography
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Visual identity for photographer Leigh Crow. Designing
the online portfolio website for his body of work, as
well as the design for stationary and a newsprint
document for perspective clients.

Basing the identity on F-Stops and aperture settings
seen on a camera lens. Using a monospace typeface
to lock it all together vertically.
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Website
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Various Skatboard Graphics
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Completed for close friends and family.
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This Is Dyslexia Identity
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Designed for the International Society of
Typographic Designers brief of 'Imbalance'.
I designed a brand that raises awareness
for the neglected condition of Dyslexia.
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Awarded a Distinction in 'Identity' at
the 2010 AGDA awards.
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This Is Dyslexia Publication
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The publication outlining the This Is Dyslexia
brand, the design process, brand architecture
and rollout.
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Awarded a Distinction in 'Identity' at
the 2010 AGDA awards.
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TM Vintage
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The brief was simple. Create a name and
identity that was 'playful' for an online
vintage garment and goods store.

The naming TM plays on the owner's name
Tanya Mandaliti and her 'trademark' sense
of style and way of sourcing product.
Whilst the identity visual language is based
on the flower-esqe marque and old fairy-tails.
Illustrating the elements that could be applied
across a wide range of applications.
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Website
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Polo Club
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Art Direction and styling for Melbourne band
Polo Club’s new single ‘She Will Never Know’.

A promiscuous young male with 'young money'
and a more reserved female who is always
wondering/worrying about her partners
whereabouts and actions.

Working with director/videographer
Louis Mitchell and DOP Damian Kane.
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Polo Club's website
Louis Mitchell's website
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